Meta, the parent company of Instagram and Facebook, has announced that it is rolling out a number of new creator updates across the applications. The most notable feature includes the introduction of functionality that enables creators on Instagram to build their own NFTs and sell them directly to their fans, both on and off the platform. Earlier this year, Meta announced that Instagram will get support for NFTs. Now through this update, the creators will have access to a toolkit (starting with the Polygon blockchain) that helps them create, showcase, and sell NFTs.
Meta also announced that it is expanding the types of NFTs that creators can showcase on Instagram to include videos. Additionally, it is adding support for the Solana blockchain and Phantom wallet on Instagram.
Instagram users will be able to buy the NFTs directly within the app. Meta says the process will take place via traditional in-app purchases across iOS and Android. And for now, Instagram is not taking a share of the creators’ revenues. Meta is testing this new feature with a small group of creators in the U.S. and plans to expand it to more countries in the future.
The new Meta updates also include a professional mode on Facebook. This new feature will enable users to create a new profile setting that will allow creators around the world to build a public presence while maintaining their personal Facebook experience. Meta said that with professional mode, creators will be eligible to earn money through Stars, ads on Facebook Reels, in-stream ads, and Reels Play.
The company also said that it is bringing stars in Reels on Facebook. The company is also testing a new set of virtual gifts tailored to specific content. Lastly, Meta said that it is adding a filter in Comments Manager that displays all of a creator’s Stars comments in one place.
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