After banning AI art a year ago, Getty is now officially entering the AI picture market. The company’s generative AI technology is particularly noteworthy because it is trained on Getty’s own picture library, and the produced material is also royalty-free. That implies you won’t have to worry about copyright problems in the future.
While Getty appears to be anti-AI — it’s also suing Stable Diffusion creator Stability AI for collecting its data — it’s no surprise the firm has found a way to enter the industry. Competing photographic businesses have also revealed their own AI solutions: Shutterstock is using Open AI’s DALL-E model, while Adobe Stock is using its own Firefly tool and accepting some AI-generated art.
NVIDIA’s Edify AI model from its Picasso cloud service powers Getty’s Generative AI tool. It’ll be fascinating to watch how those findings compare to the enhanced DALL-E 3 model, but for the time being, it’s essentially simply a method for Getty to dip a toe into the realm of AI. As part of this new venture, Getty is also developing a “contributor compensation model for AI licensing,” according to a reliable source. Creators will be compensated based on the number of photographs they have uploaded, as well as their current licensing profits.
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