Can Your Company Blog Be Featured In Google News?

John Mueller from Google responded to the question about the eligibility of company blogs to appear in Google News.

Google News

Google News presents a valuable opportunity to reach a vast audience interested in consuming the latest news. It serves as a robust foundation for generating consistent advertising revenue.

And, while “news” is typically found on news websites, could a company blog appear in Google News?

Mueller is correct that there is nothing in the policies that is specific to company blogs. Those who want to get into Google News, including a company blog, should read the content policies because there are recommendations that are useful to know.

Aside from policies prohibiting readers from being misled, there are several other requirements to be aware of when developing content policies for news websites:

• Clear dates and bylines
• Author, publication, and publisher information
• Data about the company or network that created the content
• Contact information

Getting Started With Google News

It may be possible to gain access to Google News by passively publishing news content on a company blog. According to Google’s publisher center help page, Google can discover news content automatically.

Taking a proactive approach can be beneficial. Visit Google’s Publisher Center to submit a URL for consideration, increasing the chances of inclusion in Google News.

Is It True That Google Publishes Company Blogs In The News?

Indeed, Google does feature news content from company blogs.

Google News clearly favors dedicated news sites. However, company websites that publish news are included in Google News, so it is possible.