Ever wanted to describe a video in detail but TikTok’s description character length limit didn’t let you materialize that idea? Well, not anymore. TikTok’s video descriptions which were once limited to 300 characters have now been updated to 2200 characters, which is the same as Instagram. So, go ahead! Write that essay along with your video.
The update was first noticed and shared by social media consultant Matt Navarra in a tweet. TikTok says that the additional space can be used to “express more details about your creations, describing what your videos show, giving you the opportunity to get closer to your audience, generating more engagement while becoming more searchable and better recommended by TikTok to viewers.”
In addition to the longer video descriptions, TikTok also highlighted several other updates in their latest press release. The company officially announced photo mode, its carousel photo-sharing feature — almost like an Instagram photo dump set to music — diversifying what TikTok has to offer to its users. The platform is also making changes to the way you can edit videos, adding new ways to edit clips, sounds, and text, as well as the ability to add overlays and sound effects.
Expanding the length of video descriptions will allow creators to include more details and keywords that will improve their content’s discoverability in search. This, when combined with TikTok’s famously powerful content curation engine, would allow the platform to deliver highly relevant and personalized search results. TikTok is known for trying to replace Google search among its Gen Z users. This latest update could be a step in that direction.
If you’re using TikTok as part of your social or ad strategy, make sure you take advantage of the new 2,200 character limit to enhance the reach of your brand.
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