During Meta’s first-quarter earnings call, Mark Zuckerberg revealed that the Threads app has exceeded 150 million monthly users, marking a rise of approximately 20 million users since February. Zuckerberg expressed satisfaction with the app’s growth, noting that it aligns with his expectations. Threads was introduced by Meta on July 5, making its debut on both iOS and Android platforms across 100 countries. Since its launch, the app has swiftly climbed the ranks to become one of the top free apps available on the App Store.
The recent update indicates that Threads is maintaining steady growth, though at a slower pace compared to its initial rapid growth. While the app garnered over 100 million downloads within its first week, it experienced a decline in engagement afterwards. However, over the past six months, Threads has exhibited more consistent growth. Mark Zuckerberg has suggested that the service could potentially become Meta’s next billion-user app.
It’s worth noting that according to some metrics, Threads appears to be outperforming X, the previous Twitter. According to estimates from analytics company Apptopia, Threads has more daily users in the US than X, as Business Insider revealed earlier this week. (X claims 550 million users globally daily.)
Currently, Threads stands out among Meta’s array of apps due to its lack of advertising, which means the company doesn’t generate direct revenue from the app. However, this situation is expected to evolve as Threads expands its user base. Mark Zuckerberg has previously emphasized that Meta will prioritize monetization efforts once the app achieves significant growth. This suggests that advertising or other revenue-generating strategies may be introduced to Threads in the future.
Threads achieved an impressive milestone by surpassing 100 million user sign-ups within a mere five days of its launch. The app’s remarkable trajectory saw it crossing 2 million sign-ups in two hours upon release, followed by reaching 10 million users within seven hours, an astounding 30 million users within just 12 hours and now reaching 150 million active users. These numbers indicate a strong start for Threads, showcasing its potential for further growth in the days to come!
- OpenAI Announces a Major Shift Towards For-Profit Operations - January 6, 2025
- xAI Secures $6 Billion in New Funding, Valuation Soars Past $40 Billion - January 2, 2025
- OpenAI Reveals o3 Reasoning AI Model, Official Launch Set for Early Next Year - December 27, 2024
