Ken Block, Pro Rally Driver and Founder of Hoonigan Dies In A Snowmobile Accident

January 3, 2023
Ken Block
Ken Block

Ken Block, a pro rally driver and Hoonigan co-founder, has died in a snowmobile accident, according to Hoonigan and local police.

Block, a well-known automotive personality, was 55 years old. He moved into rally after co-founding DC shoes and rapidly built a reputation for himself, inventing the Hoonigan brand and creating the popular Gymkhana film series.

“It’s with our deepest regrets that we can confirm that Ken Block passed away in a snowmobile accident today,” Hoonigan said in a statement. “Ken was a visionary, a pioneer, and an icon. And most importantly, a father and a husband.”

The Wasatch County Sheriff’s Office in Utah confirmed Block’s death in a Facebook post. At about 2:00 p.m., Block was riding on a steep hill in the Mill Hollow region west of Woodland, Utah, when his snowmobile “upended, landing on top of him,” according to authorities. Block was traveling with a group but was alone when the event occurred. He was pronounced dead at the site.

When he wasn’t racing electric stunt cars or race cars, Block enjoyed a range of winter sports such as snowboarding, driving UTVs, and snowmobiling. Block is survived by his wife, Lucy, and three children.

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