Instagram rolls out a new feature that will allow users to now upload longer uninterrupted Stories. With the new update, a story that is under 60 seconds in length will not be broken into multiple clips. The company was earlier testing this feature with a few selected users last year and has now introduced it to all their users worldwide.
“We are always working on ways to improve the Stories experience,” a Meta spokesperson told the technology blogging site TechCrunch in an email. “Now, you’ll be able to play and create Stories continuously for up to 60 seconds, instead of being automatically cut into 15-second clips.”
This new feature is a welcome change for both users and viewers. Users can now post uninterrupted Stories that will not be broken up, and on the other hand, viewers will no longer have to constantly tap to get through a long video that they may not want to see. However, there are several users who like the simplicity of short, bite-sized Stories and this might be a huge turnoff for them.
When Instagram head Adam Mosseri laid out Instagram’s priorities for 2022, he said the company would double down on video. Therefore, these changes to Instagram’s video features aren’t entirely surprising. He even hinted that Instagram would consolidate all of its video products around Reels and continue to grow the short-form product, which indicates that we may see the lines between Stories and Reels being blurred even further.
As Instagram shifts to video format content, the social network’s strategy has been increasing the time limits on its video products. In June, the company added support for longer Instagram Reels of up to 90 seconds, which is an up from the previous 60 second-limit. Instagram also recently made a system change that sees new video posts that are shorter than 15 minutes is automatically shared as Reels.
Currently, users can post 100 Stories at once. While the number remains the same, the new update offers a ‘Show All’ button to see the rest of the Stories. Otherwise, Instagram’s profile handle will automatically jump to the next person’s Stories.