Google Will Include GPT-Style Conversational AI Into Search

April 11, 2023
Google Will Include GPT-Style Conversational AI Into Search
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Google Will Include GPT-Style Conversational AI Into Search

Despite being outpaced by its biggest competitor, Google aims to include conversational AI into its core Search product, according to CEO Sundar Pichai in an interview with a credible source. “Will people be able to ask questions to Google and engage with LLMs [large language models] in the context of search? Absolutely,” he stated “. Google has previously stated that LLMs will be integrated into search, but this is the first time the firm has stated ambitions for conversational functionality.

The decision isn’t surprising, especially because Microsoft just unveiled a version of its own Bing search engine that utilizes OpenAI’s ChatGPT AI engine. Yet, given Google’s 93.4 percent global control of the search business, its deployment might have a greater impact. Pichai went on to say that he regarded AI conversation as a potential for Google to enhance its search business rather than a threat. “The opportunity space, if anything, is bigger than before,” he told the source.

Pichai did not provide a timetable for conversational AI search, but it is evident that Google is trailing Microsoft. The publication of ChatGPT by OpenAI caused Google to declare a “code red” because the AI posed an existential danger to its main business. It proved justified, as Microsoft (which owns a significant portion of OpenAI) quickly produced a version of Bing Search powered by OpenAI’s newest GPT 4 model, which gave it some amazing powers.

Google launched their own conversational AI, Bard, as a distinct chat product rather than as part of Search. It was plainly trailing behind ChatGPT, though, since it displayed wrong replies in a Twitter ad. In an effort to overcome the gap, Pichai recently stated that Google will soon convert to a more “capable” language model.

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Search Engine

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