Amazon has introduced Alexa+, its upgraded AI-powered digital assistant. The new version significantly improves natural conversation, setup, and smart-home integrations, though some limitations remain.
In real-world testing, Alexa+ feels smarter and more helpful. It understands context better, recalls user preferences, and manages tasks through simple voice prompts. It supports third-party services like OpenTable, Uber, Ring, and more. But setting it up can be fiddly, and the mobile app still feels cluttered and unintuitive. Still, the upgrade points toward a future where AI assistants feel genuinely intuitive.
Enhanced Setup and Onboarding
Setting up Alexa+ is easier than before. Instead of juggling Wi-Fi settings, users simply scan a QR code and the device connects automatically. Data sharing feels transparent; the app clearly shows which third-party services ask for access. This control brings much-needed clarity to AI onboarding.
Better Memory and Service Integration
Alexa+ can access your calendar and email to understand your schedule and preferences. It links seamlessly with services like OpenTable, Uber, and some Ring features. The assistant can even summarise Ring footage or build routines using user information, bringing agent-like convenience into everyday life.
Still Some Rough Edges
Despite the AI upgrade, the Alexa app remains clunky. Customising music and audiobook preferences is hidden behind unintuitive menus. Errors, such as broken links to previously used features like Audible, can be frustrating. These usability issues show there’s room for refinement beyond the AI upgrade.
The Real Test: Everyday Use
Only time will tell if Alexa+ consistently delivers value in daily life. Early signs are promising, but its full potential depends on how well it handles natural language, integrates with home life, and evolves with user habits.
Final Thoughts
Alexa+ marks a significant step forward in voice-assistant evolution. It’s smarter, more responsive, and better integrated with services you use every day.
Improved onboarding and AI capabilities bring real promise. Yet, the user experience still needs polishing, especially in app usability. For Amazon, the journey to a truly intuitive, AI-driven assistant is not quite finished
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