BMW’s Next-Generation Custom Voice Assistant to be Based on Amazon Alexa

September 29, 2022
BMW’s Custom Voice Assistant to be Based on Amazon Alexa
BMW’s Custom Voice Assistant to be Based on Amazon Alexa

German automaker BMW has announced that it will be using Amazon Alexa technology to build its next-generation voice assistant. BMW started offering Alexa assistant in select cars in 2018. And now, the company is planning to use the technology to develop its own custom digital assistant. The company will be building its voice assistant using Amazon’s Alexa Custom Assistant, a service that lets automakers and device manufacturers develop their own digital assistants using the company’s Alexa technology.

The announcement was made during Amazon’s devices launch event. “This cooperation with BMW is a great example of what Alexa Custom Assistant was designed for to make it faster and easier for companies to develop custom intelligent assistants for virtually any device, without the cost and complexity of building from the ground up,” said Dave Limp, senior VP of devices and services at Amazon.

Stephan Durach, senior VP of the connected company and development technical operations at BMW Group, said this move will bring digital experience to a new level.

BMW will be able to create its own wake words and custom voices and capabilities using Alexa as a foundation to “enable an even more natural dialogue between driver and vehicle,” the automaker said. BMW says it plans on rolling out the new custom-built voice assistant to its cars “within the next two years.” The automaker said the new feature will “provide customers the benefits of an intelligent assistant that is a vehicle and services expert, while Alexa will provide the familiar experience many customers already know and love.”Amazon has been trying to capture more market share within various industries like automotive and healthcare with its devices. The company introduced the next generation of Echo Dot and Echo Auto offering users the convenience of Alexa in every room and in their car.

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