Apple Pro and Tell Event: Three Major Product Announcements

Apple has revealed a new generation of Mac and iPad devices during its October 2026 product announcements, with the October 28 “Pro and Tell” media event bringing the spotlight to its first touchscreen MacBook Pro.

The announcements include a MacBook Pro with an OLED touchscreen, a more affordable 14-inch MacBook Pro powered by the M6 chip, an updated M6 iMac and a redesigned iPad mini with an OLED display.

The touchscreen MacBook Pro is the headline product. It introduces touch input to Apple’s professional laptop lineup while retaining the keyboard and trackpad experience Mac users know.

The other devices focus on faster performance, improved AI capabilities and better displays. Together, these launches show how Apple is updating its hardware lineup for creative work, productivity and AI-powered applications.

Here is a breakdown of the major announcements, specifications, prices and availability.

1. Apple Launches Its First Touchscreen MacBook Pro

Starting price: $2,899 in the US

Apple’s new touchscreen MacBook Pro is the biggest announcement from the Pro and Tell event. The company has introduced touch input to the MacBook Pro for the first time, combining it with a new OLED display and updated hardware.

The laptop is available in 14-inch and 16-inch sizes and uses Apple’s new PROLED XDR display technology, based on tandem OLED technology.

Key features

• OLED touchscreen: Delivers deeper blacks, improved contrast and more vivid colours.
• 14-inch and 16-inch models: Offers two screen sizes for different professional needs.
• M5 Pro and M5 Max chips: Provides options for demanding creative and professional workloads.
• Up to 128GB of unified memory: Supports intensive multitasking and professional applications.
• Up to 16TB of storage: Offers substantial space for large projects and media files.
• 120Hz refresh rate: Supports smoother scrolling and motion.
• Brighter display: Reaches up to 2,000 nits of peak brightness.

Apple has also redesigned the display hinge to help keep the screen stable during touch interactions. The laptop features a Dynamic Island-style display cutout and a slimmer, lighter design than its non-touch predecessors.

Another notable detail is the return of the illuminated Apple logo on the laptop lid, a feature that has been absent from recent MacBook Pro generations.

Price and availability

The 14-inch touchscreen MacBook Pro with M5 Pro starts at $2,899 in the US, while the 16-inch version starts at $3,399. Configurations with the more powerful M5 Max chip cost more.

Pre-orders opened on October 28, with availability starting November 6.

For full specifications, visit Apple’s official MacBook Pro announcement.

2. M6 MacBook Pro Brings More AI Performance

Starting price: $1,999 in the US

Apple also introduced a new 14-inch MacBook Pro powered by its M6 chip. Unlike the touchscreen flagship, this model retains the Liquid Retina XDR display rather than the new OLED touchscreen.

The M6 chip features a 12-core CPU and a 12-core GPU, with Neural Accelerators designed to improve AI workloads. This makes the laptop an option for users who need professional performance without paying the premium for the touchscreen model.

Key features

• New M6 chip with a 12-core CPU and 12-core GPU.
• Improved on-device AI performance.
• Liquid Retina XDR display.
• Up to 24 hours of battery life, according to Apple.
• Faster connectivity and support for professional workflows.

The M6 MacBook Pro is aimed at developers, students, business users and creators who need a powerful laptop for daily work, coding, editing and AI-assisted tasks.

The new model starts at $1,999 in the US. Pre-orders opened on October 28, and availability begins November 6.

Read more in Apple’s official M6 MacBook Pro announcement.

3. M6 iMac Gets a Performance and AI Upgrade

Apple has refreshed its 24-inch iMac with the M6 chip, bringing improved performance and AI capabilities to its all-in-one desktop computer.

The new iMac retains its slim design and colourful finishes, with seven colour options available. It is designed for families, small businesses, students and creative professionals who want a desktop setup without a separate tower.

Key features

• M6 chip with a faster CPU and GPU.
• Neural Accelerators for AI workloads.
• 24-inch 4.5K Retina display.
• Wi-Fi 7 and Bluetooth 6.
• Up to four Thunderbolt 4 ports, depending on configuration.
• Seven colour options.

Apple says the new iMac delivers up to five times faster on-device AI performance than the M4 model in its specified testing. Actual performance will depend on the task and configuration.

The M6 iMac starts at $1,499 in the US for the 10-core CPU and 10-core GPU configuration. A higher configuration with a 12-core CPU and 12-core GPU starts at $1,699.

Pre-orders opened on October 28, with availability beginning November 6.

See Apple’s official iMac announcement.

4. OLED iPad mini Gets Its Biggest Update Yet

Apple has also updated the iPad mini with an OLED display, a thinner design and a new A20 Pro chip. Although the chip is not from Apple’s M-series, it brings substantial performance improvements for a compact tablet.

The new iPad mini has an 8.5-inch OLED display, offering deeper blacks, higher contrast and improved brightness compared with the previous generation.

Key features

• 8.5-inch OLED display.
• A20 Pro chip with improved graphics and AI processing.
• Thinner 5.4mm design.
• IP67 water and dust resistance.
• 12MP Center Stage front camera.
• Improved audio through Apple’s Acoustic Display design.
• Wi-Fi 7 and Bluetooth 6.

The device is designed for users who want a compact tablet for reading, gaming, note-taking, creative work and productivity while travelling.

The new iPad mini starts at $699 in the US for the Wi-Fi model and $849 for the Wi-Fi + Cellular model. Pre-orders opened on October 28, with availability beginning November 6.

More details are available in Apple’s iPad mini announcement.

What Apple’s New Products Mean for AI

AI performance is a common theme across Apple’s latest hardware announcements.

The M6 MacBook Pro and iMac feature Neural Accelerators designed to improve on-device AI processing. This can help supported applications perform certain AI tasks locally, potentially reducing the need to send every request to a remote server.

The OLED iPad mini also uses the A20 Pro chip, which includes dedicated capabilities for graphics and AI workloads.

For professionals, this could mean faster AI-assisted editing, coding, image processing and other supported tasks. However, the actual benefits will depend on the software being used and whether it has been optimised for the new chips.

Apple’s hardware strategy also highlights the importance of combining processors, software and applications. Faster chips alone do not guarantee better AI experiences, but they can give developers more room to build advanced features.

Apple Pro and Tell Event: Price and Release Date Summary

Product	Starting US price	Availability
Touchscreen MacBook Pro	$2,899	November 6
14-inch M6 MacBook Pro	$1,999	November 6
M6 iMac	$1,499	November 6
OLED iPad mini	$699	November 6

Prices listed above are US starting prices before taxes. Higher configurations and cellular options cost more.

Final Thoughts

The Apple Pro and Tell event marks an important moment for Apple’s Mac lineup. The touchscreen MacBook Pro introduces a new way to interact with macOS, while the M6 MacBook Pro and iMac focus on performance and AI capabilities.

The OLED iPad mini adds a brighter display and a faster chip to Apple’s compact tablet range.

For users planning an upgrade, the main decision will depend on their needs. Professionals who want touch input and a high-end OLED display may prefer the flagship MacBook Pro. Users who prioritise performance and value may find the M6 MacBook Pro more suitable, while the updated iMac offers a desktop alternative.

The new products are scheduled to become available on November 6, giving buyers time to compare configurations and decide which device best fits their workflow.