Instagram's Revamped Home Screen Ditches The Shopping Tab

Instagram has announced a February home screen makeover that would remove the Shop tab and relocate the Create button to the middle of the bottom navigation bar. As a result, the Reels tab is pushed to the side.

Shopping will still be available in your feed, Reels, Stories, and advertisements, according to Adam Mosseri of the social network. It just won’t have its own tab. The section often provides tailored recommendations to encourage purchase outside of the typical mid-feed items.

In September, Instagram began testing the new look. Mosseri described the revamp in a video announcing the deployment as an effort to “simplify” the service and focus on connecting users to “things they love.” To put it frankly, Instagram is remembering that it is a social network.