Google AI Mode with New Agentic & Personalized Features

Google is taking a major leap forward in making its search experience more intelligent and interactive. On Thursday, the tech giant announced the global expansion of AI Mode, a feature that allows users to ask complex questions and follow-up queries directly within Search. 

Alongside the expansion, Google is introducing powerful new agentic capabilities and deeper personalization features designed to search feel more like a conversation with an assistant than a list of links.

A Global Rollout

Until now, AI Mode has been limited to users in the U.S., U.K., and India. Starting this week, Google is rolling out the feature to 180 additional countries, with English support first and more languages to follow. This expansion signals Google’s confidence in AI-driven search and its intent to make the experience widely accessible.

For users worldwide, this means a shift from typing in keywords to engaging with Search in a more conversational, natural way. Whether it’s breaking down complex topics or following up on nuanced details, AI Mode aims to simplify information discovery and provide context-rich answers.

Agentic Features: From Search to Action

One of the biggest updates is the addition of agentic features. Instead of simply surfacing information, AI Mode can now help users take action, starting with restaurant reservations.

Here’s how it works:

• You can specify details like party size, date, time, location, and cuisine preferences.
  
• AI Mode searches across multiple reservation platforms.
  
• It then presents a curated list of real-time options to choose from.
  

This capability is rolling out first in the U.S. for Google AI Ultra subscribers as part of the “Agentic capabilities in AI Mode” experiment in Google Labs. In the future, users will also be able to book local service appointments and even event tickets directly from Search.

By moving beyond static results into dynamic, action-oriented assistance, Google is clearly positioning Search as not just a discovery tool but also a productivity engine.

Personalized Search Suggestions

Another standout addition is personalized search results. Google says that users in the AI Mode experiment will now see results tailored to their individual preferences, starting with dining-related queries.

For example, if someone types, “I only have an hour, need a quick lunch spot, any suggestions?”, AI Mode can factor in:

• Past conversations with the user
  
• Previous searches and clicks in Google Search and Maps
  
• Inferred preferences such as cuisine type or seating style
  

So if you’re known to enjoy Italian food and outdoor seating, your results will lean toward restaurants matching those preferences. Importantly, users will still be able to adjust personalization settings directly in their Google Account, maintaining a balance between convenience and control.

This is a significant move toward contextual, adaptive search where the system evolves with you over time, reducing the need to repeatedly input the same preferences.

Sharing and Collaboration Features

AI Mode is also becoming more collaborative. A new “Share” button allows users to send AI-generated responses to others, enabling them to join the same conversation thread.

This could prove useful in scenarios like:

• Planning trips with friends.
  
• Coordinating events such as birthdays or reunions.
  
• Collaborative research, where multiple people contribute to digging into a topic.
  

By extending AI Mode into a collaborative space, Google is tapping into the reality that much of our online searching and decision-making is inherently social.

What This Means for the Future of Search

The global rollout of AI Mode and its new agentic and personalized features represents a turning point in how people interact with Google Search. Instead of being a static tool that provides links, Search is evolving into a conversational assistant capable of taking action, remembering preferences, and facilitating collaboration.

This move also reflects the broader industry trend toward AI-driven personalization and agentic systems – tools that don’t just respond to input but proactively help users achieve goals. With competitors like Microsoft’s Copilot and OpenAI’s ChatGPT pushing into similar territory, Google’s expansion underscores the race to redefine how we access and act on information.

Final Thoughts

For most users, the immediate benefits of AI Mode will be felt in everyday tasks such as finding restaurants, getting tailored recommendations, and planning with others. But the long-term implications are even bigger: a search experience that learns, adapts, and acts on behalf of the user.

As Google expands AI Mode to more regions and languages, the feature could redefine the company’s core product for the next generation. In the process, it might also reshape user expectations for how AI should assist in daily life, including personal, collaborative, and action-ready.