Spotify decided to stop producing some of its audio shows recently. As per some sources the company has put an end to the production of some of its audio shows, like “Deux Me After Dark,” “Doughboys: Snack Pack,” “The Movie Buff” and “A Gay in the Life”. Whereas, the same source has also confirmed with Spotify that some shows, such as “The Fantasy Footballers” and “The Ringer MMA Show” will continue to operate their accompanying live audio offerings.
In April, Spotify incorporated its live audio capabilities from its companion app, Spotify Greenroom, into its main app. Before being renamed as the Greenroom, it was known as the ‘Locker Room,’ which Spotify acquired in March 2021, after its 62 million USD purchase of its parent company, Betty Labs, as per some sources.
In August, the audio streaming service had wholly separated its play and shuffle buttons, but only made the feature available for its Premium Subscribers. In its blog Spotify says that, “This new change will allow you to choose the mode you prefer at the top of playlists and albums and listen the way you want to. Whether you love the joy of the unexpected with Shuffle mode or prefer listening to tunes in order by simply pressing Play, Spotify has you covered,”.
The swooping of Spotify into the live audio market had at first seemed like a natural fit for the company. This is because in the recent years, it has been heavily investing in podcasts and related technology.
There was an increase in the usage of audio streaming apps, such as Clubhouse, during the pandemic. At this time, the podcast creators of Spotify had established fan bases who would like to audio chat with hosts in real time. But with the end of the pandemic lockdown measures, in-person live events returned and the use of audio apps like Clubhouse declined. Therefore, Spotify’s decision to scale back its live audio ambitions is not surprising.Spotify is not the only company to retract from live audio. Facebook has incorporated its Clubhouse- like Live Audio Rooms offering into its Facebook Live experience and discontinued its short-form audio Soundbites and Audio hub features a few months back.
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